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Ford Holiday River Parade and Lighting Ceremony
San Antonio, TX
Illuminated floats and over 100,000 holiday lights.
About
Experience the magic of San Antonio's 44th Annual Ford Holiday River Parade, a cherished tradition illuminating the River Walk with over 100,000 lights. This year's theme, 'Merry Movie Magic,' brings beloved holiday films to life on 27 dazzling floats. Witness the spectacular parade and lighting ceremony, a highlight of the holiday season.
Our Take
Family Friendly
Best For
Families, couples, holiday enthusiasts
Vibe
Festive, magical, traditional
Energy Level
Moderate
Budget
Varies (Free Viewing To Ticketed/Package Options)
Photo Friendly
High
Weather Sensitivity
Moderate (outdoor event)
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Pricing
Tickets are required for children aged 2 years or older. Free viewing areas are available on a first-come, first-served basis.
Duration
Evening event
Ages
Children aged 2 years or older require a ticket.
Schedule
The parade and river lighting ceremony begin at 6 PM at the Tobin Center, with a live broadcast at 7:05 PM from the Arneson River Theatre.
Organizer
Visit San Antonio
Practical Information
Parking
Information on parking is available on their website.
Accessibility
ADA tickets are available in specific sections including Tobin Center for Performing Arts, Hotel Valencia, Main Plaza, International Building, Hugman's Oasis, Homewood Suites, Briscoe Western Art Museum/Venue Villita, and Arneson River Theatre.
Pet Policy
No pets allowed (service animals welcome)
Food & Drink
Dinner packages are available.
Quick Actions
Tips & Advice
- Arrive early to secure a spot in the free viewing areas, as they are available on a first-come, first-served basis.
- Consider purchasing tickets for designated viewing areas for a guaranteed and comfortable experience, especially if attending with young children.
- Check the event website for details on available dinner packages to enhance your parade viewing experience.
- Plan your transportation in advance, as parking and traffic can be challenging in the downtown area during popular events.
- Dress in layers, as November evenings in San Antonio can be cool, especially near the river.
Frequently Asked Questions
What is the theme for this year's parade?
This year's theme is 'Merry Movie Magic,' celebrating iconic holiday films.
Are strollers or ice chests allowed on the River Walk during the parade?
No, strollers, ice chests, and carriers are not permitted on the River Walk for this event.
Where can I find information about ADA accessible viewing areas?
ADA tickets and accessible viewing areas are available at various locations, including the Tobin Center for Performing Arts and the Arneson River Theatre.
Is there a cost to attend the parade?
Tickets are required for children aged 2 and older. Free viewing areas are available on a first-come, first-served basis.
How long will the holiday lights be displayed?
The holiday lights will brighten the River Walk from sundown to sunrise until the weekend after New Year's Day.