Artistic rendering – Event may differ
West Allis Christmas Parade and Holiday Events
Premier night-time Christmas parade in southeastern Wisconsin.
About
Embrace the magic of a West Allis winter with a weekend of cherished annual holiday events. Kick off the festivities with the Christkindlmarkt, a European-style market brimming with artisan crafts and specialty foods. Then, immerse yourself in 'Allis in Winterland' with a Polar Express theme, followed by the enchanting Christmas Tree Lighting Ceremony. The celebration culminates with the spectacular West Allis Christmas Parade, a dazzling night-time spectacle of lights, music, and holiday cheer.
Our Take
Family Friendly
Best For
Families, holiday enthusiasts, shoppers
Vibe
Festive, traditional, community-oriented
Energy Level
Moderate
Budget
$$
Photo Friendly
Weather Sensitivity
Low (most events are indoors or can be viewed from covered areas, parade is outdoors)
Special Events & Promotions
- Fundraising goal for 2025 is $30,000.
- Riviera Lanes organized a 2024 Christmas Parade Raffle Fundraiser.
- Parade registration for 2025 is open until November 25th.
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Pricing
$$
Duration
Christkindlmarkt: Fri 4-8 PM, Sat 12-4 PM; Allis in Winterland: Sat 3-4 PM; Tree Lighting: Sat 4-4:45 PM; Parade: Sat 4:45-6 PM
Ages
All ages
Neighborhood
Downtown West Allis
Timed Entry
No
Featured Performers
- Choral performances
Organizer
City of West Allis
Practical Information
Pet Policy
No pets allowed
Food & Drink
Local food trucks and beer from local breweries at Christkindlmarkt; hot beverages at Tree Lighting.
Quick Actions
Tips & Advice
- Arrive early for the Christmas Parade to secure a good viewing spot along Greenfield Avenue, as it is a popular event.
- Check the event schedule for specific times, as the Christkindlmarkt, Allis in Winterland, Tree Lighting, and Parade occur sequentially on Friday and Saturday.
- Bring letters to Santa to the 'Allis in Winterland' event at City Hall Art Gallery for them to be mailed directly to the North Pole.
- Consider visiting the Christkindlmarkt on Saturday afternoon for a more relaxed browsing experience before the evening's main events.
- Dress in warm layers, especially for the evening parade and tree lighting, as Wisconsin winter weather can be cold.
Frequently Asked Questions
What are the dates and times for the holiday events?
The events span Friday, December 5th, and Saturday, December 6th. The Christkindlmarkt runs Friday from 4-8 PM and Saturday from 12-4 PM. Allis in Winterland is Saturday from 3-4 PM, followed by the Christmas Tree Lighting Ceremony from 4-4:45 PM, and the Christmas Parade from 4:45-6 PM.
Where is the Christmas Parade route?
The parade route begins at the State Fair Park entrance on 81st Street, proceeds east on Greenfield Avenue to 70th Street, and then heads south to Orchard Avenue.
How can I support the Christmas Parade?
The parade is funded 100% by donations. You can donate through the provided link or contact Riviera Lanes at (414) 774-2274 or their Facebook page for information on their raffle fundraiser.
Are there opportunities to volunteer?
Yes, volunteers are needed for Allis in Winterland, the Christmas Tree Lighting, and the Christmas Parade. Positions include craft station attendants, crowd control, and parking lot attendants. Registration details will be available soon; email events@westalliswi.gov with questions.
What kind of vendors can I expect at the Christkindlmarkt?
The Christkindlmarkt features over 60 vendors, including Wisconsin specialty food retailers and artisan craft vendors, offering a traditional European-style shopping experience.
