Artistic rendering – Event may differ
Santa's Grand Arrival Parade
Community parade with $75,000 in prizes
About
Get ready to usher in the holiday season at the Santa's Grand Arrival Parade! This festive community celebration marks the official start of the holidays at University Town Center. Local schools, clubs, and businesses will showcase their creativity with floats themed around 'Believe,' capturing the spirit of wonder and joy. Compete for a share of $75,000 in prizes for the most impressive participants.
Our Take
Family Friendly
Best For
Community events, holiday celebrations, family outings
Vibe
Festive, joyful, community-oriented
Energy Level
Low
Budget
$$
Photo Friendly
Weather Sensitivity
High
Special Events & Promotions
- $75,000 in prizes for parade participants
- Official holiday season kick-off event
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Pricing
$$
Duration
Event day
Ages
All ages
Timed Entry
No
Organizer
EventFest Inc.
Practical Information
Pet Policy
No pets allowed
Food & Drink
Not specified
Quick Actions
Tips & Advice
- Arrive early to secure a good viewing spot along N Cattlemen Rd., as this event marks the official start of the holiday season and is expected to draw a crowd.
- If you plan to participate in the parade, ensure all application materials, insurance documents, and payments are submitted by their respective deadlines to avoid missing out.
- Familiarize yourself with the 'Believe' theme to better appreciate the creativity and spirit of the participating floats and groups.
- Check the 'Rules & Regulations' and 'Insurance Requirements' documents carefully if you are considering entering a float or group to understand all participation guidelines.
- Consider the commercial/nonprofit/school group pricing structure when budgeting for participation fees if you are representing an organization.
Frequently Asked Questions
What is the theme for the 2025 Santa's Grand Arrival Parade?
The theme for the 2025 parade is 'Believe,' aiming to capture the spirit of wonder, hope, and joy that the holidays bring.
How can I participate in the parade?
To participate, you need to complete the registration form, read the rules and regulations, submit insurance documents, and pay the registration fee (if applicable). Applications are due October 13, 2025.
What are the registration fees for parade participants?
Commercial/for-profit businesses have a fee of $250, nonprofit organizations pay $100, and dance studios, school marching bands, and school groups can participate for free.
When is the deadline to register for the parade?
The deadline for applications is October 13, 2025.
What kind of prizes are available for parade participants?
University Town Center is offering $75,000 in prizes to the most impressive parade participants.
