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Downtown Holiday Parade
Santa Cruz, CA
Official kickoff for the winter holidays celebration.
About
Get ready for the official kickoff to the holiday season! The Downtown Holiday Parade transforms Santa Cruz into a festive spectacle, highlighting local schools, youth organizations, and nonprofits. This cherished annual tradition draws thousands of spectators and participants, making it a vibrant celebration of community spirit.
Our Take
Family Friendly
Best For
Families and community members
Vibe
Festive and celebratory
Energy Level
Low - casual viewing
Budget
Free To Attend
Photo Friendly
High - many photo opportunities
Weather Sensitivity
Low - rain or shine
Tags
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Website & Socials
Location
Event Details
Duration
All day
Ages
All ages
Schedule
The parade takes place rain or shine.
Organizer
Downtown Association of Santa Cruz
Practical Information
Pet Policy
No pets allowed (service animals welcome)
Quick Actions
Tips & Advice
- Arrive early to secure a prime viewing spot along the parade route, as it attracts over 3,000 spectators.
- Check the weather forecast and dress in layers, as the parade proceeds rain or shine.
- Consider using public transportation or carpooling to navigate downtown Santa Cruz, as parking can be limited during the event.
- Bring a small bag to collect any treats or promotional items handed out by the participating organizations.
- Engage with the local community by cheering for the school groups and nonprofits marching in the parade.
Frequently Asked Questions
What is the main purpose of the Downtown Holiday Parade?
The parade serves as the official kickoff for the winter holiday celebration and highlights the involvement of Santa Cruz County schools, youth organizations, and local nonprofits.
What happens if it rains on the day of the parade?
The parade is a rain-or-shine event, meaning it will proceed as scheduled regardless of the weather conditions.
How many people typically attend the parade?
The event typically draws around 1,200 participants and over 3,000 spectators.
Who are some of the sponsors for the event?
Key sponsors include Pedro Gonzalez of Farmer's Insurance, Kianti's Pizza & Pasta Bar, Sandbar Solar, Shakespeare Santa Cruz, and The Penny Ice Creamery.
Are there any specific viewing recommendations?
Arriving early is recommended to find a good spot along the parade route, as it is a popular event with a large turnout.