Artistic rendering – Event may differ
Midland Cocoa Crawl
Hot cocoa tasting competition with a Golden Mug Trophy
About
Warm up after the Midland Santa Holiday Parade at the Cocoa Crawl! Sample unique hot cocoa creations from participating downtown businesses, cast your vote for the best brew, and get a head start on your holiday shopping. It's a free, family-friendly event to kick off the festive season.
Our Take
Family Friendly
Best For
Families, couples, holiday shoppers
Vibe
Festive, cozy, community-oriented
Energy Level
Low
Budget
FREE
Photo Friendly
Weather Sensitivity
Moderate
Special Events & Promotions
- Vote for your favorite cocoa to win the Golden Mug Trophy
- Add items to your Christmas wish list
- Complimentary tasting while supplies last
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Pricing
FREE
Duration
2 hours
Ages
All ages
Neighborhood
Downtown Midland
Timed Entry
No
Organizer
Midland Downtown Business Association
Practical Information
Pet Policy
Service animals welcome
Food & Drink
Hot cocoa tastings, potential for lunch at participating restaurants
Quick Actions
Tips & Advice
- Arrive early to the Santa Parade to secure a good viewing spot, then head directly to your favorite participating businesses for the Cocoa Crawl before supplies run out.
- Check the Downtown Midland website closer to the event date for a list of participating businesses and any special offers they might have.
- Bring cash for any potential purchases beyond the complimentary cocoa tasting, such as lunch or holiday gifts.
- Wear comfortable shoes as you'll be walking between various downtown shops and restaurants.
- Consider bringing a reusable mug if you plan to sample multiple cocoas, though participating businesses will likely provide their own.
Frequently Asked Questions
What is the Cocoa Crawl?
The Cocoa Crawl is an event where participating businesses in Downtown Midland offer samples of their unique hot cocoa recipes for visitors to enjoy and vote on.
Is there a cost to participate?
The Cocoa Crawl is a free event for all ages, though supplies may be limited. Individual businesses might offer additional food or shopping opportunities for purchase.
When does the Cocoa Crawl take place?
The Cocoa Crawl is held on November 22, 2025, from 12:00 PM to 2:00 PM, immediately following the Midland Santa Holiday Parade.
Where does the Cocoa Crawl take place?
The event takes place at various participating retailers and restaurants throughout Downtown Midland.
Can I vote for my favorite cocoa?
Yes, you can vote for your favorite hot cocoa to help one lucky downtown business win the Golden Mug Trophy.
