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Three Counties Showground Winter Glow
Malvern, Worcestershire
Immersive winter light spectacle and festive attractions
About
Experience the magic of Winter Glow at the Three Counties Showground, a dazzling event designed to fill your evenings with festive cheer. This spectacular attraction transforms the grounds into a wonderland of light and celebration, offering a perfect escape into the holiday spirit. It's an ideal destination for creating cherished winter memories.
Our Take
Family Friendly
Best For
Families and couples seeking festive entertainment
Vibe
Magical and enchanting
Energy Level
Moderate
Budget
Mid-Range
Photo Friendly
High
Weather Sensitivity
Moderate
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Duration
All day
Schedule
21 November - 31 December, 2025
Organizer
Three Counties Showground
Practical Information
Parking
There’s plenty of free parking at the showground. Gold Parking is available to purchase in advance for specific events. Members Forward Parking is available until 11:00am. There are six 7.2kw Type 2 charging points available for free use on a first come first served basis during specific events.
Accessibility
https://threecounties.co.uk/visitor-guide/event-accessibility/
Pet Policy
Service animals welcome
Food & Drink
Food and beverage vendors available
Quick Actions
Tips & Advice
- Arrive early to fully experience the light displays and attractions, especially on weekends, as the event can become quite popular.
- Check the shuttle bus schedule in advance if you plan to use public transport, ensuring you know the departure times from both the station and the showground.
- Dress in warm layers, as much of the experience is outdoors, and consider comfortable footwear for exploring the illuminated grounds.
- Utilize the provided Sat Nav postcode (WR13 6NW) and follow the brown and AA road signs for straightforward navigation to the showground.
- Explore the parking options in advance, especially if you are a member or wish to purchase Gold Parking, to ensure a convenient arrival.
Frequently Asked Questions
What are the operating dates for Winter Glow?
Winter Glow runs from November 21 to December 31, 2025.
How can I get to the Three Counties Showground?
The showground is accessible by car using the postcode WR13 6NW, with clear signage from main routes. A free shuttle bus service is also available from Great Malvern railway station for specific events.
Is there parking available at the venue?
Yes, there is plenty of free parking. Options for Gold Parking and Members Forward Parking are also available for specific events.
Are there any accessibility services available?
Information regarding event accessibility can be found on their website, and blue badge holder parking is available.
Can I bring my pet?
While specific pet policies can vary, service animals are generally welcome.