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Rotary Lights
La Crosse, WI
Over 3 million lights in a dazzling holiday display.
About
Experience the magic of Rotary Lights, a beloved holiday tradition in La Crosse, Wisconsin. Riverside Park transforms into a winter wonderland adorned with over 3,000,000 dazzling lights. Visitors can drive, walk, or enjoy festive carriage rides through the illuminated landscape. Meet Santa and his reindeer, witness a live nativity, and enjoy complimentary s'mores. This free event, celebrating its 30th year, welcomes all ages and relies on generous donations to support local food pantries.
Our Take
Family Friendly
Best For
Families, couples, groups
Vibe
Festive, magical, community-oriented
Energy Level
Low (driving/walking)
Budget
Free (Donations Welcome)
Photo Friendly
High
Weather Sensitivity
Moderate (some activities are weather-dependent)
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Pricing
Free admission (voluntary food and cash donations requested)
Duration
Nightly
Ages
All ages
Schedule
The event runs nightly, with special hours on Christmas Eve, Christmas Day, and New Year's Eve. An 'All Abilities Night' provides a sensory-friendly experience.
Organizer
Rotary
Practical Information
Accessibility
Special 'All Abilities Night' offers subdued lights and music for a more comfortable experience.
Pet Policy
No pets allowed
Food & Drink
Free s'mores available nightly; Chili Revolution on select nights.
Quick Actions
Tips & Advice
- Arrive early on weekends or holidays to avoid longer wait times, especially if driving through the display.
- Check the event's website for specific dates and times for special attractions like carriage rides, hay rides, and the Live Nativity.
- Bring non-perishable food items or cash donations to contribute to local food pantries, as this is a key part of the event's mission.
- Consider visiting on a weeknight for a potentially less crowded experience, allowing for a more relaxed viewing of the lights.
- Dress warmly in layers, as you may be walking or waiting outdoors, even if you are driving through the main display.
Frequently Asked Questions
What are the operating hours for Rotary Lights?
The park opens daily at 5:00 p.m. Gates close after the last car in line at 10:00 p.m., with exceptions for Christmas Eve (5-9 p.m.), Christmas Day (5-9 p.m.), and New Year's Eve (5 p.m. - 1:00 a.m.).
Is there an admission fee for Rotary Lights?
Admission is free. However, voluntary donations of cash and/or non-perishable food items are encouraged to support local food pantries.
Can I walk through the Rotary Lights display?
Yes, visitors have the option to drive, walk, or take carriage rides through the park to experience the lights.
When can I meet Santa Claus?
Santa Claus and a couple of his reindeer will be in the park nightly through December 23rd.
Are there any special events or activities?
Yes, the event features a Live Nativity, carriage rides, hay rides, and a Chili Revolution on select nights, along with an opening night parade and fireworks.