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Holiday Promenade
Des Moines, IA
Festive holiday celebration with live entertainment and activities
About
Experience the magic of the Holiday Promenade, a cherished annual tradition transforming the Historic East Village into a festive wonderland every Friday from late November through mid-December. This free celebration invites visitors to immerse themselves in holiday cheer with a delightful array of activities, live entertainment, and unique shopping opportunities.
Our Take
Family Friendly
Best For
Families, couples, and anyone looking for festive holiday activities
Vibe
Festive, community-oriented, magical
Energy Level
Moderate
Budget
Free
Photo Friendly
High
Weather Sensitivity
Moderate
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Pricing
Free celebration
Duration
5-9 PM on Fridays
Ages
Family-friendly
Schedule
The trolley runs from 5 - 9 p.m. each Friday. Activities include a Tree Lighting Ceremony, visits from Santa and Mrs. Claus, Artist Window Decorating, a Scavenger Hunt, Santa's Workshop with crafts and a model train display, and a Holiday Drone Show. Enjoy free admission to Brenton Skating Plaza on the finale night.
Featured Performers
- Roosevelt Marching Band
- Betrunken Messing
Organizer
The Greater Des Moines Partnership and the Historic East Village Neighborhood Association
Practical Information
Pet Policy
No pets allowed (service animals welcome)
Food & Drink
Retailers and restaurants encouraged to stay open until 9 p.m.
Tips & Advice
- Arrive early on Friday evenings to secure a good spot for the Tree Lighting Ceremony and enjoy the Roosevelt Marching Band's performance.
- Take advantage of the free trolley service to easily navigate between different festive locations within the Historic East Village.
- Check the specific schedule for December 13th to catch Mrs. Claus reading stories and Santa greeting children at different venues.
- Bundle up and enjoy the free ice skating at Brenton Skating Plaza on the finale night, December 20th.
- Explore the unique shops and restaurants in the Historic East Village, many of which extend their hours during the Promenade.
Frequently Asked Questions
What are the main attractions during the Holiday Promenade?
The Holiday Promenade features a Tree Lighting Ceremony, visits from Santa and Mrs. Claus, artist window decorating, a scavenger hunt, Santa's Workshop with crafts and a model train display, and a Holiday Drone Show.
Is there a cost to attend the Holiday Promenade?
No, the Holiday Promenade is a free celebration, and admission to Brenton Skating Plaza is also free on the finale night.
What are the operating hours for the event?
The event takes place every Friday from November 22 to December 20, with activities generally running from 5 p.m. to 8 p.m., and the trolley operating until 9 p.m.
Are there any special transportation options available?
Yes, a free trolley service is available each Friday from 5 p.m. to 9 p.m. to help visitors move around the Historic East Village.
Can I bring my family to this event?
Absolutely! The Holiday Promenade is designed for family-friendly fun, with activities suitable for all ages.