Christmas Preview
holiday_markets_and_shopping

Artistic rendering โ€“ Event may differ

Christmas Preview

Experience the magic of the holiday season at Christmas Preview, a cherished Downtown Chico tradition since 1978. This event officially kicks off the festive period with downtown merchants rolling out the red carpet, showcasing their finest holiday offerings, and providing delightful entertainment. Enjoy strolling carolers, festive street events, and a special visit from Santa Claus for memorable photos. It's an essential part of celebrating the season in Chico.

What to Expect

Annual tradition to officially kick off the holiday season.

Know Before You Go

  • Tickets: FREE
  • Parking: Refer to Maps & Parking page for details.
  • Pets: Service animals welcome

Other Christmas Events Near Chico

Local Insight & Ratings

Family Friendly

๐ŸŽ„ ๐ŸŽ„ ๐ŸŽ„ ๐ŸŽ„ ๐ŸŽ„ (5/5)

Best For

Families and holiday enthusiasts

Vibe

Festive and community-oriented

Energy Level

Moderate

Budget

FREE

Photo Friendly

๐Ÿ“ท ๐Ÿ“ท ๐Ÿ“ท ๐Ÿ“ท ๐Ÿ“ท (4/5)

Weather Sensitivity

Low

Special Events & Promotions

  • Debut of holiday offerings by downtown merchants
  • Special visit from Santa for photos
  • Strolling carolers and festive street events
  • Live music and dance performances
  • Discounts and treats from participating businesses
  • Free photos with Blue Santa

Tags

holiday traditioncommunity celebrationSanta visitsfamily friendlyholiday shoppingfestive foodlive musiccarolsartisanal goodsseasonal activities

Location

Downtown Chico
338 Broadway Street
Chico, CA
95928

Event Details

Duration

4 hours

Ages

All ages

Neighborhood

Downtown Chico

Timed Entry

No

Featured Performers

  • Andrew Burcutt
  • Maddy Taylor
  • Kinetics Dance Academy
  • BellySutras
  • Trinity Accordian Group
  • Mars Robinson
  • Skylar Wondrusch
  • Christian Fiddlers
  • Sounds of the Valley Chorus
  • Chico Community Band
  • Kinetics Cheer/Dance
  • Reece Thompson
  • Chico State Ceramic Club
  • Chico Community Ballet

Organizer

Downtown Chico Business Association

Food & Drink

Festive food and warm beverages from local vendors, hot chocolate, non-alcoholic and alcoholic options available.

Quick Actions

Tips & Advice

  • Arrive early to find convenient parking and explore the street closures before the event begins at 4:00 PM.
  • Check the event's social media pages for real-time updates on performances and any special announcements.
  • Wear comfortable shoes as you'll be walking between various businesses and street entertainment.
  • Bring a reusable bag for any purchases made from the numerous local businesses participating.
  • Take advantage of the free photos with Santa and Blue Santa for memorable holiday keepsakes.

Frequently Asked Questions

What streets will be closed during the event?

Streets will be closed from 2nd to 4th on both Main & Broadway, and 3rd St. will be closed from Salem to Wall. All cars must be moved by 2:00 PM.

Are there specific times for Santa's visit?

Santa will be available for photos, with specific times likely managed by individual participating businesses or designated photo areas.

What kind of entertainment can I expect?

Expect a variety of entertainment including live music from local bands and artists, caroling, dance performances, balloon twisting, and more.

Can I bring my pet?

While pets are generally not allowed, service animals are welcome.

Where can I find more information about participating businesses?

A detailed list of participating businesses and their specific offerings is available on the event's main page and through the Downtown Chico Business Association website.

Always check the official website for the most current information.

We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.

Contributors & Updates

Last Updated: Oct 29, 2025
Original Submitter: Sep 17, 2025 The Christmas Events Near Me editorial team

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